Data Protection and Privacy Policy

  1. Introduction
    A2BI Limited t/a Emerald (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy sets out how we collect, use, and protect any personal data we obtain from you or that you provide to us.
  2. Objectives
    Our primary objective is to comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). This policy outlines our responsibilities and your rights regarding personal data.
  3. Responsibilities
    • Data Protection Officer (DPO): John Crowder, Director
    • Contact Information: 01744 333001 | dp@eicic.co.uk
    • ICO Register of Data Protection: Registration reference ZB819181
  4. Legal Framework
    This policy is governed by the UK GDPR and PECR.
  5. Data Collection
    We currently collect the following personal data:
    • Name
    • Email
    • Phone Number
  6. Use of Data
    • We use your data for live direct marketing calls.
    • We obtain business contact data from publicly listed sources.
    • We may share your data with third-party service providers who assist us in these activities, ensuring they also comply with UK GDPR and PECR.
  7. Lawful Basis for Processing
    • Our data processing activities for live direct marketing are based on legitimate interests for B2B marketing. This processing is necessary for our legitimate business interests, such as promoting our services and identifying potential business clients, and is balanced against individuals’ data protection rights.
  8. Data Sharing
    • We may share your data with trusted partners who assist us in conducting our business or servicing you, so long as those parties agree to keep this information confidential and comply with GDPR.
  9. Individual Rights
    You have the right to:
    • Access your personal data.
    • Rectify inaccurate or incomplete data.
    • Delete your data (right to be forgotten).
    • Restrict or object to the processing of your data.
    • Data Portability: Receive your data in a structured, commonly used format.
    Data Subject Access Requests (DSARs):
    • To make a data subject access request, please contact our Data Protection Officer (DPO) using the contact details provided. We will respond to your request within the statutory timeframe.
  10. Data Retention
    We retain personal data for as long as necessary to fulfil the purposes for which it was collected or as required by law.
  11. PECR Compliance
    • We only contact UK Limited companies classed as a corporate subscriber for the purposes of PECR.
    • We avoid calling numbers registered with the Corporate Telephone Preference Service (CTPS) or the Telephone Preference Service (TPS) unless the business has consented to marketing calls.
    • We avoid calling the number of a business that has previously objected to calls.
    • We always say who is calling.
    • We allow our number to be displayed to the business receiving the call and provide contact details if asked.
    • We implement measures to ensure the security and confidentiality of communications.
  12. Security Measures
    We use appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
  13. UK GDPR Compliance
    At A2BI Limited t/a Emerald, we are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR). Our data protection practices are designed to ensure compliance with this regulation, ensuring transparency, security, and accountability in all our data processing activities.
    Key Areas of Compliance
  14. Lawful Basis for Processing
    o Our data processing activities for live direct marketing are based on legitimate interests for B2B marketing.
  15. Data Minimization
    o We only collect and process personal data that is necessary for the purposes we have stated.
  16. Transparency and Accountability
    o We provide clear and comprehensive information about our data processing activities through our privacy policy.
    o Our Data Protection Officer, oversees compliance.
  17. Individual Rights
    o We honor all individual rights under the UK GDPR, including the right to access, rectify, delete, restrict processing, and data portability.
  18. Data Security
    o We implement appropriate technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or destruction.
  19. Data Retention
    o We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law.
  20. Third-Party Processing
    o We ensure that any third-party service providers we engage comply with the UK GDPR and maintain the confidentiality of your data.
  21. Changes to This Policy
    We may update this policy from time to time. Any changes to our data protection policy will be communicated to you through updates on our website.
    This policy was last updated on 06/12/24.
  22. Contact Us
    For any questions or concerns regarding this policy or your personal data, please contact us at:
    A2BI Limited t/a Emerald
    • Data Protection Officer: John Crowder, Director
    • Phone: 01744 333001
    • Email: dp@eicic.co.uk

Data Protection and Privacy Policy WordPress